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In recognition of Environmental Awareness Month, Blue Cross Blue Shield of Massachusetts (BCBSMA) is planning to donate $1 for every ride taken on Bluebikes to the Boston Tree Alliance Program through Sept. 30, a news release said.

BCBSMA’s donations will go directly towards the Boston Tree Alliance’s tree planting and care in environmental justice neighborhoods to increase Boston-area residents’ access to the physical and emotional benefits trees provide, improve quality of life, and promote biodiversity. The program works with Mass Audubon to bolster the tree canopy in the parts of Boston that are shaded by trees.

The donations will apply to all rides taken across the Bluebikes system’s 13 municipalities: Arlington, Boston, Brookline, Cambridge, Chelsea, Everett, Malden, Medford, Newton, Revere, Salem, Somerville and Watertown.

The state’s largest health plan says it plans to continue to honor its commitment to climate action and improving environmental health through its ongoing efforts of promoting Bluebikes as a sustainable and healthy mode of transportation.

“As a result of redlining and historic disinvestment, communities of color experience heat and public health stressors disproportionately,” said Mariama White-Hammond, chief of Environment, Energy and Open Space for the City of Boston. “We are thrilled about the sponsorship from Blue Cross Blue Shield of Massachusetts, Bluebikes and Lyft and grateful for their commitment to help us grow the tree canopy in environmental justice neighborhoods, delivering equitable solutions to areas that need it most.”

Biking itself has a positive environmental impact, many experts say. According to a 2021 study on commuting data from Bloomberg, choosing a bike over a car just once a day reduces an average person’s carbon emissions from transport by 67 percent. Additionally, based on research from The Adventure Cycling Association, even moderate increases in bicycle use each year could save an estimated 6 to 14 million tons of carbon dioxide.

Blue Cross has been the title sponsor of Bluebikes since its launch in May 2018. Through the partnership with the municipal owners of Bluebikes, Blue Cross continues to support system growth and accessibility, including station expansions, upgrades and additional bikes.


This news announcement was published Wednesday, Sept. 20, 2023, based on information from a news release by Aidan MacAdam, who provides information about Bluebikes from the public-relations firm Elevate.