Cutting up are, from left, CEO Eric Wing, Managing Director David Shiang, Doreen O'Hare, Leader Bank; and Beth Locke. / Photo by D. Logan SealeCutting up are, from left, CEO Eric Wing, Managing Director David Shiang, Doreen O'Hare, Leader Bank; and Beth Locke, Chamber of Commerce. / Photo by D. Logan Seale

MetroCreate Studios, an Arlington-based marketing agency, cut the ribbon for its offices at 275 Mass. Ave. on Monday, Nov. 5.

But the company had been at that address for a year. So what's the deal?

Inside-the-event photos >>

Founder and CEO Eric Wing explained: "I mentioned it in passing at the Chamber of Commerce," and Beth Locke, the chamber's executive director, always ready to promote a local business, "loved the idea." MetroCreate is redesigning the chamber's website

Before it called the location near Bates Road home, the company was at 754 Mass. Ave., at Jason Street. MetroCreate's digital marketing focuses on working with business owners, helping to generate sales leads, creating ads and improving a site's search engine rankings.


To attract newcomers, the company offers free workshops Thursdays. A current one notes exploring Google Analytics.

As Wing told an estimated 25 people attending the open house and ribbon cutting, the times they are improvin'. "We've started to expand," he said.

Larger staffing

Among those present were staff members David Shiang, managing director; Ben Stiller, account manager; and Aris Sykes, project manager. Other staffers are Gautam Tak, web developer; Lindsey Sonn, copywriter; and Shemul Ehsan, graphic designer.

Wing introduced two clients, who lightened the evening from the rainy gloom outside:

One was Robert Isenberg, author of the recently published Why Men are Suspicious of Yoga: And Other Very, Very Funny Stories

"My book will make you glad," the Lexington resident said with a smile. He noted that it went on sale the same week as Bob Woodward's Fear: Trump in the White House. The Pulitzer Prize-winning reporter of Watergate fame pulled in 1.1 million book sales. "I didn't," Isenberg said, noting his book was on sale that night for $10.

Isenberg's name tag spelled his first name "Robear," pronounced the French way. He said he was renamed by Brother Blue, the Cambridge story teller who died in 2009.

A second client who spoke was Neil Kutzen, a psychologist who offers training in Wakefield to improve memory. Read about his business >> 

In the training room, Wing spoke in front of three tables, a TV screen behind him. On opposite walls hang posters suggesting a "Moulin Rouge" era. In his office is his favorite -- a rendering of the 1940 World's Fair in Queens, N.Y. This image is similar >> 

Contact MetroCreate at 617-299-2600 or info at

This summary was published Wednesday, Nov. 7, 2018.