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The Chamber of Commerce on Friday, July 9, announced the launch of its new tourism campaign, VisitArlingtonMA, the first website dedicated to Arlington tourism.

See the site >>

The chamber received a $24,750 grant to create the site, a marketing campaign to amplify established initiatives to promote commerce/art and culture in Arlington through promoting content development, website development/optimization, digital advertising, photography and video.

The grant is among 59 from the Massachusetts Office of Travel & Tourism (MOTT) totaling $1,587,791 for tourism organizations, chambers of commerce and municipalities as part of the newly created Travel and Tourism Recovery (TTR) Grant Pilot Program.

Funds from the TTR Grant Pilot Program are dedicated to marketing projects that support the My Local MA campaign, enhance tourism recovery and have the potential to increase nonresident visitation. The program’s goal is to strengthen the Massachusetts economy through the development and enhancement of the state’s tourism industry.

Locke 'thrilled'

"The Arlington Chamber of Commerce is extremely grateful to MOTT for this generous support through the Travel and Tourism Recovery Grant,” said Beth Locke, executive director of the Arlington Chamber, in an April 22 news release. “We are thrilled to have this opportunity to broadly promote the businesses, venues and attractions that make Arlington unique.”

“The funding being announced today is a critical first step in the recovery of the tourism, arts and culture industries,” said state Sen. Ed Kennedy (D-1st Middlesex), chair of the Joint Committee on Tourism, Arts and Cultural Development. “The marketing campaigns created with use of these funds will draw attention to the wide variety of attractions and experiences Massachusetts offers, bringing in new visitors from outside of the state and reminding those already here that there are hundreds of fun, cultural, and educational experiences right here in our own backyards.”

“This new TTR funding is a perfect complement to the Commonwealth’s ‘My Local MA’ campaign, which focuses on supporting local businesses throughout the pandemic,” said MOTT Executive Director Matsudo Orrall in the release. “With these grants, tourism groups and local municipalities can market their assets directly to prospective vacationers, targeting tourists in the New England region and the Mid-Atlantic states drive market.”

Funded through the Tourism Trust Fund, the TTR Grant Program was open to any public, nonprofit agency, 501(c)3, or 501(c)6 that has been in operation in Massachusetts for at least two consecutive years since January 2019, and is in good standing with taxes and licenses/registrations in the Commonwealth.

These programs are in alignment with the Baker-Polito administration’s Partnerships for Recovery Plan to help stabilize and grow the Massachusetts economy. The plan focuses on getting people back to work, supporting small businesses, fostering innovation, revitalizing downtowns and ensuring housing stability. Through Partnerships for Recovery, the administration has awarded more than $660 million to small businesses and has opened new grant programs to revitalize downtowns, create winter community spaces, support cultural institutions and foundations and fund regional economic development organizations.

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This news announcement was published Friday, July 9, 2021, including information published April 22..